Mr Jaja Somiari is the MD/CEO of EL-COOLEX LIMITED, an Electronics and Home Appliance company, he conceived and started while studying Mechanical Engineering in the University of Port Harcourt.

Over the years EL-COOLEX LTD has established branches in over five cities in the South South and beyond and bagged several awards from top electronics brands, including “SAMSUNG WEST AFRICA OPERATIONAL EXCELLENCE AWARD” 2013, “SAMSUNG WEST AFRICA BEST CONSUMER ELECTRONICS PARTNER” 2016.

Mr Jaja Somiari has several business interests in Agriculture, Real Estate and the food industry. His passion is helping people maximize their potentials in life. He is married to his lovely wife and they both have three lovely kids and lots of dogs.