The masterclass session is titled “Leveraging Effective Public Relations To Drive Marketing” and will focus on empowering startups with the requisite tools to drive marketing through cost-effective public relations strategies.

Yadel Media, a Lagos-based public relations and marketing agency focused on tech startups in Africa has partnered StartUpSouth to produce a masterclass session during the 5th edition of the StartupSouth conference holding in Uyo from October 29 – November 2, 2019.

Yadel Media Founder, Jonah Solomon will be teaming up with Lagos-based digital media and communications consultant, Keni Akintoye to anchor the masterclass session.

The #StartupSouth5 Uyo 2019 theme “Unlocking the Next 60 Million People” will explore the inherent opportunities in the region and how broadband penetration and access will help to unlock them.

The conversation will bring together a diversity of perspectives to discuss the most practical ways to drive Startup growth in the region.

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The masterclass session will hold on October 29 at the #StartupSouth Uyo 2019 venue, E3 event centre, Uyo Village Road.

Speaking about the session, Jonah Solomon said: “Most times, the only form of marketing a startup can afford is public relations, PR. Unfortunately, many startup owners do not know this. Some who have an idea, do not understand how to go about it to achieve results.

“We are looking forward to welcoming as many startups as want to take advantage of this opportunity during our session to share our ideas, leveraging our years of experience.”

To learn more about the masterclass session or #StartupSouth Uyo 2019 and register to attend visit https://5.startupsouth.org/.

Jonah and Keni have partnered on several projects in providing cutting edge PR and marketing solutions for SMEs and top brands in fintech, construction, media, logistics and other sectors.